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eMarketing / Social Media

E-Loyalty in Travel and Tourism: Results from a representative survey in Germany, USA and UK

e-loyalty
Avril 2013

Eine neue Studie der Hochschule Luzern kommt zum Schluss, dass viele Gäste Loyalitätsprogramme nicht sehr schätzen. In der repräsentativen Umfrage für Gäste aus Deutschland, UK und den USA geben weniger als 20% der UK-Personen an, dass sie Loyalitätsprogramme mögen. In den 20% sind die Personen, welche mehr als 5 Reisen pro Jahr machen klar übervertreten.

Source: http://wtflucerne.squarespace.com/storage/ITW_Executive_Brief_Loyalty_final.pdf , Andreas Liebrich , Lundi, 29. Avril 2013

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