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      <item>
    <title>La transformation digitale  au centre du CAS2 &quot;e-Tourisme - l’innovation par les TIC&quot; de l&#039;EMBA en innovation touristique</title>
    <link>http://www.etourism-monitor.ch/themen/la-transformation-digitale-au-centre-du-cas2-e-tourisme-l%E2%80%99innovation-par-les-tic-de-lemba-en</link>
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            &lt;a href=&quot;/themen/distribution&quot; class=&quot;term term-1&quot;&gt;Distribution&lt;/a&gt;          &lt;a href=&quot;/themen/online-marketing&quot; class=&quot;term term-2&quot;&gt;eMarketing / Social Media&lt;/a&gt;          &lt;a href=&quot;/themen/mobiles-internet&quot; class=&quot;term term-3&quot;&gt;Mobiles Internet&lt;/a&gt;          &lt;a href=&quot;/themen/online-market-etourism&quot; class=&quot;term term-4&quot;&gt;Online Market / eTourism&lt;/a&gt;          &lt;a href=&quot;/themen/technologien&quot; class=&quot;term term-5&quot;&gt;Technologies&lt;/a&gt;    &lt;!--
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            &lt;p&gt;La &lt;strong&gt;transformation digitale&lt;/strong&gt; permet de créer de nouveaux modèles d&#039;affaires, révolutionne les processus commerciaux, modifie le développement des produits et crée de nouveaux types de services touristiques. Dans l&#039;ensemble, elle ouvre de formidables possibilités pour les acteurs du tourisme et pose en même temps des défis majeurs.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Le CAS2 &quot;e-Tourisme - l’innovation par les TIC&quot; porte sur l’utilisation des technologies et stratégies digitales au service d’une démarche innovante dans le secteur du tourisme&lt;/strong&gt;. &lt;span style=&quot;font-size: 14px;&quot;&gt;L&#039;enseignement qui comprend 3 modules thématiques (12 jours au total) se veut appliqué et interactif. Il se base sur des ateliers, des travaux pratiques, des mises en situation et au final à la réalisation d’un projet concret.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-style: normal; font-weight: 400; color: rgb(51, 51, 51); font-family: Arial, Helvetica, &amp;quot;Nimbus Sans L&amp;quot;, sans-serif; font-size: 13px; background-color: rgba(255, 255, 255, 0.7);&quot;&gt;Les&lt;/span&gt;&lt;strong style=&quot;font-style: normal; color: rgb(51, 51, 51); font-family: Arial, Helvetica, &amp;quot;Nimbus Sans L&amp;quot;, sans-serif; font-size: 13px; background-color: rgba(255, 255, 255, 0.7);&quot;&gt; &lt;a href=&quot;http://innovation-touristique.com/content/inscription-emba-et-co%C3%BBts&quot; style=&quot;border-bottom-color: rgb(0, 113, 188); color: rgb(0, 113, 188);&quot;&gt;inscriptions &lt;/a&gt;&lt;/strong&gt;&lt;span style=&quot;font-style: normal; font-weight: 400; color: rgb(51, 51, 51); font-family: Arial, Helvetica, &amp;quot;Nimbus Sans L&amp;quot;, sans-serif; font-size: 13px; background-color: rgba(255, 255, 255, 0.7);&quot;&gt;pour le CAS&lt;/span&gt;&lt;span style=&quot;font-style: normal; font-weight: 400; color: rgb(51, 51, 51); font-family: Arial, Helvetica, &amp;quot;Nimbus Sans L&amp;quot;, sans-serif; font-size: 13px; background-color: rgba(255, 255, 255, 0.7); line-height: 1.46154em;&quot;&gt; sont ouvertes (&lt;strong&gt;&lt;a href=&quot;http://innovation-touristique.com/sites/default/files/kcfinder/files/Flyer%20CAS%202_2020.pdf&quot; style=&quot;border-bottom-color: rgb(0, 113, 188); color: rgb(0, 113, 188);&quot; target=&quot;_blank&quot;&gt;Flyer CAS2&lt;/a&gt;&lt;/strong&gt;)&lt;/span&gt;&lt;span style=&quot;font-style: normal; font-weight: 400; color: rgb(51, 51, 51); font-family: Arial, Helvetica, &amp;quot;Nimbus Sans L&amp;quot;, sans-serif; font-size: 13px; background-color: rgba(255, 255, 255, 0.7); line-height: 1.46154em;&quot;&gt;. &lt;/span&gt;&lt;span style=&quot;font-style: normal; font-weight: 400; color: rgb(51, 51, 51); font-family: Arial, Helvetica, &amp;quot;Nimbus Sans L&amp;quot;, sans-serif; font-size: 13px; background-color: rgba(255, 255, 255, 0.7); line-height: 1.46154em;&quot;&gt;Les cours vont se dérouler &lt;/span&gt;&lt;span style=&quot;font-style: normal; font-weight: 400; color: rgb(51, 51, 51); font-family: Arial, Helvetica, &amp;quot;Nimbus Sans L&amp;quot;, sans-serif; font-size: 13px; background-color: rgba(255, 255, 255, 0.7);&quot;&gt;à la&lt;/span&gt;&lt;strong style=&quot;font-style: normal; color: rgb(51, 51, 51); font-family: Arial, Helvetica, &amp;quot;Nimbus Sans L&amp;quot;, sans-serif; font-size: 13px; background-color: rgba(255, 255, 255, 0.7); line-height: 1.46154em;&quot;&gt; HES-SO Valais &lt;/strong&gt;&lt;span style=&quot;font-style: normal; font-weight: 400; color: rgb(51, 51, 51); font-family: Arial, Helvetica, &amp;quot;Nimbus Sans L&amp;quot;, sans-serif; font-size: 13px; background-color: rgba(255, 255, 255, 0.7);&quot;&gt;à&lt;/span&gt;&lt;strong style=&quot;font-style: normal; color: rgb(51, 51, 51); font-family: Arial, Helvetica, &amp;quot;Nimbus Sans L&amp;quot;, sans-serif; font-size: 13px; background-color: rgba(255, 255, 255, 0.7); line-height: 1.46154em;&quot;&gt; Sierre (CH) &lt;/strong&gt;&lt;span style=&quot;font-style: normal; font-weight: 400; color: rgb(51, 51, 51); font-family: Arial, Helvetica, &amp;quot;Nimbus Sans L&amp;quot;, sans-serif; font-size: 13px; background-color: rgba(255, 255, 255, 0.7);&quot;&gt;du &lt;/span&gt;&lt;strong style=&quot;font-style: normal; color: rgb(51, 51, 51); font-family: Arial, Helvetica, &amp;quot;Nimbus Sans L&amp;quot;, sans-serif; font-size: 13px; background-color: rgba(255, 255, 255, 0.7);&quot;&gt;24 avril au 16 juin 2020&lt;/strong&gt;&lt;span style=&quot;font-style: normal; font-weight: 400; color: rgb(51, 51, 51); font-family: Arial, Helvetica, &amp;quot;Nimbus Sans L&amp;quot;, sans-serif; font-size: 13px; background-color: rgba(255, 255, 255, 0.7);&quot;&gt;. Consultez la brochure de notre formation (&lt;/span&gt;&lt;a href=&quot;http://innovation-touristique.com/sites/default/files/kcfinder/files/EMBA%20innovation%20touristique.pdf&quot; style=&quot;font-style: normal; font-weight: 400; border-bottom-color: rgb(0, 113, 188); color: rgb(0, 113, 188); font-family: Arial, Helvetica, &amp;quot;Nimbus Sans L&amp;quot;, sans-serif; font-size: 13px; background-color: rgba(255, 255, 255, 0.7);&quot; target=&quot;_blank&quot;&gt;pdf&lt;/a&gt;&lt;span style=&quot;font-style: normal; font-weight: 400; color: rgb(51, 51, 51); font-family: Arial, Helvetica, &amp;quot;Nimbus Sans L&amp;quot;, sans-serif; font-size: 13px; background-color: rgba(255, 255, 255, 0.7);&quot;&gt;) ou nos vidéos (&lt;/span&gt;&lt;a href=&quot;http://youtu.be/4VAvNATwIPs&quot; style=&quot;font-style: normal; font-weight: 400; border-bottom-color: rgb(0, 113, 188); color: rgb(0, 113, 188); font-family: Arial, Helvetica, &amp;quot;Nimbus Sans L&amp;quot;, sans-serif; font-size: 13px; background-color: rgba(255, 255, 255, 0.7);&quot; target=&quot;_blank&quot;&gt;&lt;strong&gt;vidéo 2014 &lt;/strong&gt;&lt;/a&gt;&lt;span style=&quot;font-style: normal; font-weight: 400; color: rgb(51, 51, 51); font-family: Arial, Helvetica, &amp;quot;Nimbus Sans L&amp;quot;, sans-serif; font-size: 13px; background-color: rgba(255, 255, 255, 0.7);&quot;&gt;et&lt;/span&gt;&lt;strong style=&quot;font-style: normal; color: rgb(51, 51, 51); font-family: Arial, Helvetica, &amp;quot;Nimbus Sans L&amp;quot;, sans-serif; font-size: 13px; background-color: rgba(255, 255, 255, 0.7);&quot;&gt; &lt;a href=&quot;https://youtu.be/j9d2Qjyx5qQ&quot; style=&quot;border-bottom-color: rgb(0, 113, 188); color: rgb(0, 113, 188);&quot; target=&quot;_blank&quot;&gt;vidéo 2016&lt;/a&gt;)&lt;/strong&gt;&lt;span style=&quot;font-style: normal; font-weight: 400; color: rgb(51, 51, 51); font-family: Arial, Helvetica, &amp;quot;Nimbus Sans L&amp;quot;, sans-serif; font-size: 13px; background-color: rgba(255, 255, 255, 0.7);&quot;&gt; avec un retour d&#039;expériences des candidats de la première volée d&#039;étudiants.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-style: normal; font-weight: 400; color: rgb(51, 51, 51); font-family: Arial, Helvetica, &amp;quot;Nimbus Sans L&amp;quot;, sans-serif; font-size: 13px; background-color: rgba(255, 255, 255, 0.7);&quot;&gt;Site web: &lt;/span&gt;&lt;a href=&quot;http://innovation-touristique.com/&quot; style=&quot;font-family: Helvetica, sans-serif; font-size: 14px;&quot;&gt;http://innovation-touristique.com/&lt;/a&gt;&lt;/p&gt;
&lt;p&gt; &lt;/p&gt;
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&lt;/ul&gt;&lt;/div&gt;</description>
     <pubDate>Thu, 24 Oct 2019 03:57:15 +0000</pubDate>
 <dc:creator>roland</dc:creator>
 <guid isPermaLink="false">181 at http://www.etourism-monitor.ch</guid>
  </item>
  <item>
    <title>Digitalisierung im Schweizer Tourismus: Chancen, Herausforderungen, Implikationen</title>
    <link>http://www.etourism-monitor.ch/themen/digitalisierung-im-schweizer-tourismus-chancen-herausforderungen-implikationen</link>
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            &lt;a href=&quot;/themen/distribution&quot; class=&quot;term term-1&quot;&gt;Distribution&lt;/a&gt;          &lt;a href=&quot;/themen/online-marketing&quot; class=&quot;term term-2&quot;&gt;eMarketing / Social Media&lt;/a&gt;          &lt;a href=&quot;/themen/mobiles-internet&quot; class=&quot;term term-3&quot;&gt;Mobiles Internet&lt;/a&gt;          &lt;a href=&quot;/themen/online-market-etourism&quot; class=&quot;term term-4&quot;&gt;Online Market / eTourism&lt;/a&gt;          &lt;a href=&quot;/themen/technologien&quot; class=&quot;term term-5&quot;&gt;Technologies&lt;/a&gt;    &lt;!--
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            &lt;p&gt;&lt;span style=&quot;font-size: 16px; font-family: DINRegular, Helvetica, Arial, sans-serif; font-weight: 400; font-style: normal; background: rgb(234, 234, 234); line-height: inherit; color: rgb(51, 51, 51); text-align: justify;&quot;&gt;Im Auftrag des Staatssekretariats für Wirtschaft SECO hat das&lt;/span&gt;&lt;span style=&quot;font-size: 16px; font-family: DINRegular, Helvetica, Arial, sans-serif; font-weight: 400; font-style: normal; background: rgb(234, 234, 234); line-height: inherit; color: rgb(51, 51, 51); text-align: justify;&quot;&gt; Institut Tourismus der HES-SO Valais-Wallis zusammen mit der Universitäten St. Gallen (Lead Partner) und Bern und der Fachhochschule Luzern, einen Bericht zu verschiedenen Bereichen und Aspekten der Digitalisierung im Tourismus verfasst. Diese Arbeit ist eine der vielen Bausteine rund um das Thema Digitalisierung in der Schweiz und nimmt hierbei ausdrücklich eine perspektivische Sichtweise auf den Themenkomplex «Tourismus und Digitalisierung» ein.&lt;/span&gt;&lt;/p&gt;
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     <pubDate>Thu, 01 Jun 2017 04:38:36 +0000</pubDate>
 <dc:creator>roland</dc:creator>
 <guid isPermaLink="false">160 at http://www.etourism-monitor.ch</guid>
  </item>
  <item>
    <title>Online-Buchungsplattformen als unumgängliche Vertriebspartner Schweizer Hotels</title>
    <link>http://www.etourism-monitor.ch/node/155</link>
    <description>&lt;!--
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            &lt;a href=&quot;/themen/distribution&quot; class=&quot;term term-1&quot;&gt;Distribution&lt;/a&gt;    &lt;!--
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            &lt;p&gt;Die Vertriebskosten entwickeln sich zunehmend zu einem wichtigen Wettbewerbsfaktor in der Hotellerie, auch aufgrund steigender Abhängigkeiten im Online-Vertrieb. In Bezug auf die Partnerschaft zwischen Online-Buchungsplattformen (OTA) und Schweizer Hotels halten sich rund 70 Prozent der Beherbergungsbetriebe an die enge Paritätsklausel. Diejenigen, die die Preise digital differenzieren, müssen mit Strafen der OTA rechnen. Dies zeigen die Detailresultate einer Studie mit 329 Schweizer Hotels des Instituts für Tourismus der Fachhochschule Westschweiz Wallis in Siders (HES-SO Valais/Wallis). &lt;/p&gt;
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            &lt;a href=&quot;/keywords/airbnbotadistributionhotelemarketing&quot; typeof=&quot;skos:Concept&quot; property=&quot;rdfs:label skos:prefLabel&quot; datatype=&quot;&quot;&gt;Airbnb;OTA;Distribution;Hotel;eMarketing&lt;/a&gt;    &lt;div class=&quot;service-links&quot;&gt;&lt;div class=&quot;service-label&quot;&gt;Bookmark/Search this post with &lt;/div&gt;&lt;ul class=&quot;links&quot;&gt;&lt;li class=&quot;service-links--de-xing first&quot;&gt;&lt;a href=&quot;https://www.xing.com/app/user?op=share&amp;amp;url=http%3A//www.etourism-monitor.ch/node/155&quot; title=&quot;Share on Xing.&quot; class=&quot;service-links--de-xing&quot; rel=&quot;nofollow&quot; target=&quot;_blank&quot;&gt;&lt;img typeof=&quot;foaf:Image&quot; src=&quot;http://www.etourism-monitor.ch/sites/all/modules/contrib/service_links/images/_de_xing.png&quot; alt=&quot;Xing&quot; /&gt;&lt;/a&gt;&lt;/li&gt;
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&lt;/ul&gt;&lt;/div&gt;</description>
     <pubDate>Wed, 17 May 2017 17:10:49 +0000</pubDate>
 <dc:creator>roland</dc:creator>
 <guid isPermaLink="false">155 at http://www.etourism-monitor.ch</guid>
  </item>
  <item>
    <title>Marktdominanz der Online-Buchungsportale in Deutschland nimmt im Hotelvertrieb weiter zu </title>
    <link>http://www.etourism-monitor.ch/themen/marktdominanz-der-online-buchungsportale-deutschland-nimmt-im-hotelvertrieb-weiter-zu</link>
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            &lt;a href=&quot;/themen/distribution&quot; class=&quot;term term-1&quot;&gt;Distribution&lt;/a&gt;    &lt;!--
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            &lt;p&gt;&lt;font face=&quot;Times New Roman, serif&quot;&gt;&lt;span style=&quot;font-size: 13.3333px;&quot;&gt;Jede vierte Hotelübernachtung in Deutschland (25.2%) wurde im Jahr 2016 über Online-Buchungsportale (OTA) generiert. Drei Portale dominieren dabei den heimischen OTA-Markt mit einem gemeinsamen Marktanteil* von über 95%. Eindeutiger Marktführer ist die Priceline Group (Booking.com), die ihren Marktanteil von 47.2% im Vorjahr auf 54.7% im Jahr 2016 gegenüber der HRS Group (30.4%) und Expedia (10.8%) noch weiter ausbauen konnte. Zu diesen Ergebnissen kommt eine vom &lt;a href=&quot;http://www.hotellerie.de&quot; target=&quot;_blank&quot;&gt;Hotelverband Deutschland (IHA)&lt;/a&gt; beauftragte Studie des &lt;a href=&quot;https://www.hevs.ch/de/afe-institute/institut-tourismus/&quot; target=&quot;_blank&quot;&gt;Instituts für Tourismus der Fachhochschule Westschweiz Wallis&lt;/a&gt;, an der sich über 1.400 Hotels in Deutschland beteiligt haben.&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href=&quot;http://etourism-monitor.ch/sites/default/files/downloads/distributionstrends_in_der_deutschen_hotellerie_2017_public.pdf&quot; target=&quot;_blank&quot;&gt;PDF&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt; &lt;/p&gt;
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            &lt;a href=&quot;/keywords/distributionota&quot; typeof=&quot;skos:Concept&quot; property=&quot;rdfs:label skos:prefLabel&quot; datatype=&quot;&quot;&gt;distribution;OTA;&lt;/a&gt;    &lt;!--
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            &lt;a href=&quot;/auteurs/dr-roland-schegg&quot; typeof=&quot;skos:Concept&quot; property=&quot;rdfs:label skos:prefLabel&quot; datatype=&quot;&quot;&gt;Dr. Roland Schegg&lt;/a&gt;    &lt;div class=&quot;service-links&quot;&gt;&lt;div class=&quot;service-label&quot;&gt;Bookmark/Search this post with &lt;/div&gt;&lt;ul class=&quot;links&quot;&gt;&lt;li class=&quot;service-links--de-xing first&quot;&gt;&lt;a href=&quot;https://www.xing.com/app/user?op=share&amp;amp;url=http%3A//www.etourism-monitor.ch/themen/marktdominanz-der-online-buchungsportale-deutschland-nimmt-im-hotelvertrieb-weiter-zu&quot; title=&quot;Share on Xing.&quot; class=&quot;service-links--de-xing&quot; rel=&quot;nofollow&quot; target=&quot;_blank&quot;&gt;&lt;img typeof=&quot;foaf:Image&quot; src=&quot;http://www.etourism-monitor.ch/sites/all/modules/contrib/service_links/images/_de_xing.png&quot; alt=&quot;Xing&quot; /&gt;&lt;/a&gt;&lt;/li&gt;
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&lt;li class=&quot;service-links-linkedin&quot;&gt;&lt;a href=&quot;http://www.linkedin.com/shareArticle?mini=true&amp;amp;url=http%3A//www.etourism-monitor.ch/themen/marktdominanz-der-online-buchungsportale-deutschland-nimmt-im-hotelvertrieb-weiter-zu&amp;amp;title=Marktdominanz%20der%20Online-Buchungsportale%20in%20Deutschland%20nimmt%20im%20Hotelvertrieb%20weiter%20zu%20&amp;amp;summary=&amp;amp;source=eTourism%20Monitor&quot; title=&quot;Publish this post to LinkedIn&quot; class=&quot;service-links-linkedin&quot; rel=&quot;nofollow&quot; target=&quot;_blank&quot;&gt;&lt;img typeof=&quot;foaf:Image&quot; src=&quot;http://www.etourism-monitor.ch/sites/all/modules/contrib/service_links/images/linkedin.png&quot; alt=&quot;LinkedIn&quot; /&gt;&lt;/a&gt;&lt;/li&gt;
&lt;li class=&quot;service-links-twitter last&quot;&gt;&lt;a href=&quot;http://twitter.com/share?url=http%3A//www.etourism-monitor.ch/themen/marktdominanz-der-online-buchungsportale-deutschland-nimmt-im-hotelvertrieb-weiter-zu&amp;amp;text=Marktdominanz%20der%20Online-Buchungsportale%20in%20Deutschland%20nimmt%20im%20Hotelvertrieb%20weiter%20zu%20&quot; title=&quot;Share this on Twitter&quot; class=&quot;service-links-twitter&quot; rel=&quot;nofollow&quot; target=&quot;_blank&quot;&gt;&lt;img typeof=&quot;foaf:Image&quot; src=&quot;http://www.etourism-monitor.ch/sites/all/modules/contrib/service_links/images/twitter.png&quot; alt=&quot;Twitter&quot; /&gt;&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;/div&gt;</description>
     <pubDate>Wed, 12 Apr 2017 07:35:56 +0000</pubDate>
 <dc:creator>roland</dc:creator>
 <guid isPermaLink="false">152 at http://www.etourism-monitor.ch</guid>
  </item>
  <item>
    <title>Forte croissance en 2016 des OTAs dans la distribution hôtelière suisse</title>
    <link>http://www.etourism-monitor.ch/themen/forte-croissance-en-2016-des-otas-dans-la-distribution-h%C3%B4teli%C3%A8re-suisse</link>
    <description>&lt;!--
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            &lt;a href=&quot;/themen/distribution&quot; class=&quot;term term-1&quot;&gt;Distribution&lt;/a&gt;    &lt;!--
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            &lt;p&gt;&lt;span style=&quot;color: rgb(44, 50, 53); font-family: font-regular, &amp;quot;Helvetica Neue&amp;quot;, Helvetica, Arial, Times, sans-serif; font-size: 16.875px; font-style: normal; font-weight: normal; background-color: rgb(248, 250, 251);&quot;&gt;La part des réservations de chambres d’hôtel suisses faites au travers des plateformes de réservations en ligne (OTA, online travel agencies) a explosé l’année dernière et représente en 2016 plus de 27% du total des nuitées générées contre 20.6% en 2015. Les trois OTA principales que sont booking.com, Expedia et HRS totalisent ensemble 93% du marché des plateformes en ligne. Les réservations directes (client-hôtel) par e-mail ou téléphone ont pour leur part passé sous la barre des 60% pour la première fois. Ceci confirme la dépendance croissante des établissements hôteliers vis-à- vis des plateformes de réservation en ligne et de l’importance de l’internet pour les hôteliers. Selon les projections, d’ici 2020, plus 50% des réservations s’effectueront en ligne et non plus directement auprès des hôteliers. Telles sont les premières conclusions d’une étude de l’Institut de Tourisme de la HES-SO Valais-Wallis de Sierre réalisée avec le soutien d’hotelleriesuisse.&lt;/span&gt;&lt;/p&gt;
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            &lt;a href=&quot;/keywords/distribution&quot; typeof=&quot;skos:Concept&quot; property=&quot;rdfs:label skos:prefLabel&quot; datatype=&quot;&quot;&gt;distribution&lt;/a&gt;          &lt;a href=&quot;/keywords/online-distribution&quot; typeof=&quot;skos:Concept&quot; property=&quot;rdfs:label skos:prefLabel&quot; datatype=&quot;&quot;&gt;online distribution&lt;/a&gt;          &lt;a href=&quot;/stichw%C3%B6rter/h%C3%B4tel&quot; typeof=&quot;skos:Concept&quot; property=&quot;rdfs:label skos:prefLabel&quot; datatype=&quot;&quot;&gt;Hotel&lt;/a&gt;    &lt;!--
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            &lt;a href=&quot;/auteurs/dr-roland-schegg&quot; typeof=&quot;skos:Concept&quot; property=&quot;rdfs:label skos:prefLabel&quot; datatype=&quot;&quot;&gt;Dr. Roland Schegg&lt;/a&gt;    &lt;div class=&quot;service-links&quot;&gt;&lt;div class=&quot;service-label&quot;&gt;Bookmark/Search this post with &lt;/div&gt;&lt;ul class=&quot;links&quot;&gt;&lt;li class=&quot;service-links--de-xing first&quot;&gt;&lt;a href=&quot;https://www.xing.com/app/user?op=share&amp;amp;url=http%3A//www.etourism-monitor.ch/themen/forte-croissance-en-2016-des-otas-dans-la-distribution-h%25C3%25B4teli%25C3%25A8re-suisse&quot; title=&quot;Share on Xing.&quot; class=&quot;service-links--de-xing&quot; rel=&quot;nofollow&quot; target=&quot;_blank&quot;&gt;&lt;img typeof=&quot;foaf:Image&quot; src=&quot;http://www.etourism-monitor.ch/sites/all/modules/contrib/service_links/images/_de_xing.png&quot; alt=&quot;Xing&quot; /&gt;&lt;/a&gt;&lt;/li&gt;
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&lt;li class=&quot;service-links-google&quot;&gt;&lt;a href=&quot;http://www.google.com/bookmarks/mark?op=add&amp;amp;bkmk=http%3A//www.etourism-monitor.ch/themen/forte-croissance-en-2016-des-otas-dans-la-distribution-h%25C3%25B4teli%25C3%25A8re-suisse&amp;amp;title=Forte%20croissance%20en%202016%20des%20OTAs%20dans%20la%20distribution%20h%C3%B4teli%C3%A8re%20suisse&quot; title=&quot;Bookmark this post on Google.&quot; class=&quot;service-links-google&quot; rel=&quot;nofollow&quot; target=&quot;_blank&quot;&gt;&lt;img typeof=&quot;foaf:Image&quot; src=&quot;http://www.etourism-monitor.ch/sites/all/modules/contrib/service_links/images/google.png&quot; alt=&quot;Google&quot; /&gt;&lt;/a&gt;&lt;/li&gt;
&lt;li class=&quot;service-links-linkedin&quot;&gt;&lt;a href=&quot;http://www.linkedin.com/shareArticle?mini=true&amp;amp;url=http%3A//www.etourism-monitor.ch/themen/forte-croissance-en-2016-des-otas-dans-la-distribution-h%25C3%25B4teli%25C3%25A8re-suisse&amp;amp;title=Forte%20croissance%20en%202016%20des%20OTAs%20dans%20la%20distribution%20h%C3%B4teli%C3%A8re%20suisse&amp;amp;summary=En%202016%2C%20la%20part%20des%20nuit%C3%A9es%20g%C3%A9n%C3%A9r%C3%A9e%20par%20les%20OTA%20dans%20les%20h%C3%B4tels%20a%20pass%C3%A9%20de%2020%2C6%25%20%C3%A0%26nbsp%3B27%2C3%25%2C%20soit%20une%20augmentation%20de%206.7%25%20en%20une%20ann%C3%A9e.%20Cette%20explosion%20s%26rsquo%3Bexplique%26nbsp%3Bvraisemblablement%20par%20l%26rsquo%3Bavantage%20technologique%20%28p.ex.&amp;amp;source=eTourism%20Monitor&quot; title=&quot;Publish this post to LinkedIn&quot; class=&quot;service-links-linkedin&quot; rel=&quot;nofollow&quot; target=&quot;_blank&quot;&gt;&lt;img typeof=&quot;foaf:Image&quot; src=&quot;http://www.etourism-monitor.ch/sites/all/modules/contrib/service_links/images/linkedin.png&quot; alt=&quot;LinkedIn&quot; /&gt;&lt;/a&gt;&lt;/li&gt;
&lt;li class=&quot;service-links-twitter last&quot;&gt;&lt;a href=&quot;http://twitter.com/share?url=http%3A//www.etourism-monitor.ch/themen/forte-croissance-en-2016-des-otas-dans-la-distribution-h%25C3%25B4teli%25C3%25A8re-suisse&amp;amp;text=Forte%20croissance%20en%202016%20des%20OTAs%20dans%20la%20distribution%20h%C3%B4teli%C3%A8re%20suisse&quot; title=&quot;Share this on Twitter&quot; class=&quot;service-links-twitter&quot; rel=&quot;nofollow&quot; target=&quot;_blank&quot;&gt;&lt;img typeof=&quot;foaf:Image&quot; src=&quot;http://www.etourism-monitor.ch/sites/all/modules/contrib/service_links/images/twitter.png&quot; alt=&quot;Twitter&quot; /&gt;&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;/div&gt;</description>
     <pubDate>Sun, 26 Feb 2017 08:34:47 +0000</pubDate>
 <dc:creator>roland</dc:creator>
 <guid isPermaLink="false">151 at http://www.etourism-monitor.ch</guid>
  </item>
  <item>
    <title>EMBA en innovation touristique: CAS3 - Pour un marketing innovant et performant</title>
    <link>http://www.etourism-monitor.ch/themen/emba-en-innovation-touristique-cas3-pour-un-marketing-innovant-et-performant</link>
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            &lt;a href=&quot;/themen/online-marketing&quot; class=&quot;term term-2&quot;&gt;eMarketing / Social Media&lt;/a&gt;          &lt;a href=&quot;/themen/online-market-etourism&quot; class=&quot;term term-4&quot;&gt;Online Market / eTourism&lt;/a&gt;    &lt;!--
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            &lt;p&gt;&lt;strong&gt;Professionnels du Tourisme : intégrez le marketing à votre stratégie !&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;font style=&quot;font-size: 24px;&quot;&gt;&lt;strong&gt;1 &lt;/strong&gt;&lt;/font&gt;&lt;font style=&quot;font-size: 12px; font-family: Tahoma;&quot;&gt;Vous avez des responsabilités dans le domaine du tourisme et souhaitez&lt;strong&gt;&lt;font style=&quot;FONT-SIZE: 12px&quot;&gt; rester au plus près des évolutions du secteur ?&lt;/font&gt;&lt;/strong&gt; &lt;/font&gt;&lt;/p&gt;
&lt;p align=&quot;left&quot; style=&quot;margin-bottom: 0px;&quot;&gt;&lt;strong&gt;&lt;font style=&quot;FONT-SIZE: 32px&quot;&gt;&lt;font style=&quot;FONT-SIZE: 24px&quot;&gt;2&lt;/font&gt; &lt;/font&gt;&lt;/strong&gt;&lt;font style=&quot;FONT-SIZE: 12px; FONT-FAMILY: Tahoma&quot;&gt;Vous possédez 3 ans d&#039;expérience dans ce domaine ou vous êtes en reconversion professionnelle ? &lt;/font&gt;&lt;br /&gt;&lt;strong&gt;&lt;font style=&quot;FONT-SIZE: 32px&quot;&gt;&lt;font style=&quot;FONT-SIZE: 24px&quot;&gt;3&lt;/font&gt; &lt;/font&gt;&lt;/strong&gt;&lt;font style=&quot;FONT-SIZE: 12px; FONT-FAMILY: Tahoma&quot;&gt;Vous êtes titulaire d&#039;un bac+3, si non accès possible par Validation des Acquis Personnels et Professionnels - VAPP ?&lt;/font&gt;&lt;/p&gt;
&lt;p align=&quot;left&quot; style=&quot;margin-bottom: 0px;&quot;&gt; &lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Objectifs de la formation&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;font style=&quot;FONT-FAMILY: Tahoma&quot;&gt;Le module &lt;em&gt;&quot;Marketing expérientiel&quot;&lt;/em&gt; vous permettra de capter les nouveaux comportements et attentes des clients.&lt;/font&gt;&lt;/li&gt;
&lt;li&gt;Le module &lt;em&gt;&quot;Management stratégique&quot;&lt;/em&gt; vous permettra de réaliser un diagnostic stratégique pour être plus performant et plus innovant.&lt;/li&gt;
&lt;li&gt;Le module &lt;em&gt;&quot;Marketing territorial&quot;&lt;/em&gt; vous permettra d&#039;adapter votre stratégie aux problématiques territoriales. &lt;/li&gt;
&lt;/ul&gt;&lt;p&gt;Site web: &lt;a href=&quot;http://innovation-touristique.com/&quot; target=&quot;_blank&quot;&gt;http://innovation-touristique.com/&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Flyer CAS3: &lt;a href=&quot;http://innovation-touristique.com/sites/default/files/kcfinder/files/CAS3%20flyer_EMBA.pdf&quot; target=&quot;_blank&quot;&gt;http://innovation-touristique.com/sites/default/files/kcfinder/files/CAS3%20flyer_EMBA.pdf&lt;/a&gt;&lt;/p&gt;
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&lt;/ul&gt;&lt;/div&gt;</description>
     <pubDate>Mon, 18 Jul 2016 13:48:22 +0000</pubDate>
 <dc:creator>roland</dc:creator>
 <guid isPermaLink="false">143 at http://www.etourism-monitor.ch</guid>
  </item>
  <item>
    <title>Formation continue: CAS E-Tourisme - l&#039;innovation par les TIC</title>
    <link>http://www.etourism-monitor.ch/themen/formation-continue-cas-e-tourisme-linnovation-par-les-tic</link>
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            &lt;a href=&quot;/themen/distribution&quot; class=&quot;term term-1&quot;&gt;Distribution&lt;/a&gt;          &lt;a href=&quot;/themen/online-marketing&quot; class=&quot;term term-2&quot;&gt;eMarketing / Social Media&lt;/a&gt;          &lt;a href=&quot;/themen/mobiles-internet&quot; class=&quot;term term-3&quot;&gt;Mobiles Internet&lt;/a&gt;          &lt;a href=&quot;/themen/online-market-etourism&quot; class=&quot;term term-4&quot;&gt;Online Market / eTourism&lt;/a&gt;          &lt;a href=&quot;/themen/technologien&quot; class=&quot;term term-5&quot;&gt;Technologies&lt;/a&gt;    &lt;!--
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            &lt;p&gt;&lt;span style=&quot;color: rgb(0, 0, 0); font-family: &#039;Helvetica Neue&#039;, Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-weight: normal; line-height: 20.8px; background-color: rgb(215, 215, 215);&quot;&gt;Le Certificate of Advanced Studies (CAS) &quot;E-Tourisme : l&#039;innovation par les TIC&quot; est l&#039;un des quatre CAS qui composent le programme de l&#039;executive master (EMBA) franco-suisse Innovation touristique. Il est ouvert aux professionnels ; son cursus peut être suivi indépendamment des trois autres CAS qui structurent l&#039;EMBA.&lt;/span&gt;&lt;br style=&quot;box-sizing: border-box; color: rgb(0, 0, 0); font-family: &#039;Helvetica Neue&#039;, Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-weight: normal; line-height: 20.8px; background-color: rgb(215, 215, 215);&quot; /&gt;&lt;br style=&quot;box-sizing: border-box; color: rgb(0, 0, 0); font-family: &#039;Helvetica Neue&#039;, Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-weight: normal; line-height: 20.8px; background-color: rgb(215, 215, 215);&quot; /&gt;&lt;span style=&quot;color: rgb(0, 0, 0); font-family: &#039;Helvetica Neue&#039;, Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-weight: normal; line-height: 20.8px; background-color: rgb(215, 215, 215);&quot;&gt;Le Certificate of Advanced Studies (CAS) &quot;E-Tourisme : l&#039;innovation par les TIC&quot; est construit en douze journées, du 8 avril au 11 juin 2016. Il s&#039;articule autour de trois modules de quatre jours :&lt;/span&gt;&lt;br style=&quot;box-sizing: border-box; color: rgb(0, 0, 0); font-family: &#039;Helvetica Neue&#039;, Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-weight: normal; line-height: 20.8px; background-color: rgb(215, 215, 215);&quot; /&gt;&lt;span style=&quot;color: rgb(0, 0, 0); font-family: &#039;Helvetica Neue&#039;, Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-weight: normal; line-height: 20.8px; background-color: rgb(215, 215, 215);&quot;&gt;- E-Marketing &amp;amp; Social Media dans le tourisme&lt;/span&gt;&lt;br style=&quot;box-sizing: border-box; color: rgb(0, 0, 0); font-family: &#039;Helvetica Neue&#039;, Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-weight: normal; line-height: 20.8px; background-color: rgb(215, 215, 215);&quot; /&gt;&lt;span style=&quot;color: rgb(0, 0, 0); font-family: &#039;Helvetica Neue&#039;, Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-weight: normal; line-height: 20.8px; background-color: rgb(215, 215, 215);&quot;&gt;- Nouvelles tendances TIC et tourisme&lt;/span&gt;&lt;br style=&quot;box-sizing: border-box; color: rgb(0, 0, 0); font-family: &#039;Helvetica Neue&#039;, Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-weight: normal; line-height: 20.8px; background-color: rgb(215, 215, 215);&quot; /&gt;&lt;span style=&quot;color: rgb(0, 0, 0); font-family: &#039;Helvetica Neue&#039;, Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-weight: normal; line-height: 20.8px; background-color: rgb(215, 215, 215);&quot;&gt;- Projet e-tourisme : Game Design dans le tourisme&lt;/span&gt;&lt;br style=&quot;box-sizing: border-box; color: rgb(0, 0, 0); font-family: &#039;Helvetica Neue&#039;, Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-weight: normal; line-height: 20.8px; background-color: rgb(215, 215, 215);&quot; /&gt;&lt;br style=&quot;box-sizing: border-box; color: rgb(0, 0, 0); font-family: &#039;Helvetica Neue&#039;, Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-weight: normal; line-height: 20.8px; background-color: rgb(215, 215, 215);&quot; /&gt;&lt;span style=&quot;color: rgb(0, 0, 0); font-family: &#039;Helvetica Neue&#039;, Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-weight: normal; line-height: 20.8px; background-color: rgb(215, 215, 215);&quot;&gt;Il s&#039;appuie sur des intervenants experts, parmi lesquels : &lt;/span&gt;&lt;br style=&quot;box-sizing: border-box; color: rgb(0, 0, 0); font-family: &#039;Helvetica Neue&#039;, Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-weight: normal; line-height: 20.8px; background-color: rgb(215, 215, 215);&quot; /&gt;&lt;span style=&quot;color: rgb(0, 0, 0); font-family: &#039;Helvetica Neue&#039;, Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-weight: normal; line-height: 20.8px; background-color: rgb(215, 215, 215);&quot;&gt;* Gregory Guzzo - Directeur, Station de Val Thorens&lt;/span&gt;&lt;br style=&quot;box-sizing: border-box; color: rgb(0, 0, 0); font-family: &#039;Helvetica Neue&#039;, Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-weight: normal; line-height: 20.8px; background-color: rgb(215, 215, 215);&quot; /&gt;&lt;span style=&quot;color: rgb(0, 0, 0); font-family: &#039;Helvetica Neue&#039;, Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-weight: normal; line-height: 20.8px; background-color: rgb(215, 215, 215);&quot;&gt;* Beer Bergman – Formatrice réseaux sociaux, stratégies web 2.0, conférencière, recherches&lt;/span&gt;&lt;br style=&quot;box-sizing: border-box; color: rgb(0, 0, 0); font-family: &#039;Helvetica Neue&#039;, Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-weight: normal; line-height: 20.8px; background-color: rgb(215, 215, 215);&quot; /&gt;&lt;span style=&quot;color: rgb(0, 0, 0); font-family: &#039;Helvetica Neue&#039;, Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-weight: normal; line-height: 20.8px; background-color: rgb(215, 215, 215);&quot;&gt;* Jean-Luc Boulin – Directeur de la Mission OTSI et Pays Touris-tiques d’Aquitaine (MOPA), &lt;/span&gt;&lt;br style=&quot;box-sizing: border-box; color: rgb(0, 0, 0); font-family: &#039;Helvetica Neue&#039;, Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-weight: normal; line-height: 20.8px; background-color: rgb(215, 215, 215);&quot; /&gt;&lt;span style=&quot;color: rgb(0, 0, 0); font-family: &#039;Helvetica Neue&#039;, Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-weight: normal; line-height: 20.8px; background-color: rgb(215, 215, 215);&quot;&gt;* Stéphane Cheikh – Innovation Manager – SITA Lab, Genève&lt;/span&gt;&lt;br style=&quot;box-sizing: border-box; color: rgb(0, 0, 0); font-family: &#039;Helvetica Neue&#039;, Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-weight: normal; line-height: 20.8px; background-color: rgb(215, 215, 215);&quot; /&gt;&lt;span style=&quot;color: rgb(0, 0, 0); font-family: &#039;Helvetica Neue&#039;, Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-weight: normal; line-height: 20.8px; background-color: rgb(215, 215, 215);&quot;&gt;* Carlo Fontana – CEO at Hôtel Lugano Dante Center, &lt;/span&gt;&lt;br style=&quot;box-sizing: border-box; color: rgb(0, 0, 0); font-family: &#039;Helvetica Neue&#039;, Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-weight: normal; line-height: 20.8px; background-color: rgb(215, 215, 215);&quot; /&gt;&lt;span style=&quot;color: rgb(0, 0, 0); font-family: &#039;Helvetica Neue&#039;, Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-weight: normal; line-height: 20.8px; background-color: rgb(215, 215, 215);&quot;&gt;* Michael Fux - Professeur Haute Ecole de Gestion &amp;amp; Tourisme (HES-SO Valais)&lt;/span&gt;&lt;br style=&quot;box-sizing: border-box; color: rgb(0, 0, 0); font-family: &#039;Helvetica Neue&#039;, Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-weight: normal; line-height: 20.8px; background-color: rgb(215, 215, 215);&quot; /&gt;&lt;br style=&quot;box-sizing: border-box; color: rgb(0, 0, 0); font-family: &#039;Helvetica Neue&#039;, Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-weight: normal; line-height: 20.8px; background-color: rgb(215, 215, 215);&quot; /&gt;&lt;span style=&quot;color: rgb(0, 0, 0); font-family: &#039;Helvetica Neue&#039;, Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-weight: normal; line-height: 20.8px; background-color: rgb(215, 215, 215);&quot;&gt;L&#039;EMBA est une formation proposée par l&#039;IAE Savoie Mont-Blanc, l&#039;Institut de Tourisme HES-SO VALAIS, l&#039;Institut Universitaire Kurt Bösch et Sciences Po Grenoble.&lt;/span&gt;&lt;br style=&quot;box-sizing: border-box; color: rgb(0, 0, 0); font-family: &#039;Helvetica Neue&#039;, Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-weight: normal; line-height: 20.8px; background-color: rgb(215, 215, 215);&quot; /&gt;&lt;span style=&quot;color: rgb(0, 0, 0); font-family: &#039;Helvetica Neue&#039;, Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-weight: normal; line-height: 20.8px; background-color: rgb(215, 215, 215);&quot;&gt;Le site internet de l&#039;EMBA : &lt;/span&gt;&lt;a href=&quot;http://www.innovation-touristique.com/&quot; style=&quot;box-sizing: border-box; color: rgb(0, 0, 0); line-height: 20.8px; font-family: &#039;Helvetica Neue&#039;, Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-weight: normal; background-color: rgb(215, 215, 215);&quot;&gt;http://www.innovation-touristique.com/&lt;/a&gt;&lt;br style=&quot;box-sizing: border-box; color: rgb(0, 0, 0); font-family: &#039;Helvetica Neue&#039;, Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-weight: normal; line-height: 20.8px; background-color: rgb(215, 215, 215);&quot; /&gt;&lt;br style=&quot;box-sizing: border-box; color: rgb(0, 0, 0); font-family: &#039;Helvetica Neue&#039;, Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-weight: normal; line-height: 20.8px; background-color: rgb(215, 215, 215);&quot; /&gt;&lt;strong style=&quot;box-sizing: border-box; color: rgb(0, 0, 0); font-family: &#039;Helvetica Neue&#039;, Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; line-height: 20.8px; background-color: rgb(215, 215, 215);&quot;&gt;Lieu &lt;/strong&gt;&lt;span style=&quot;color: rgb(0, 0, 0); font-family: &#039;Helvetica Neue&#039;, Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-weight: normal; line-height: 20.8px; background-color: rgb(215, 215, 215);&quot;&gt;: HES-SO Valais-Wallis, Sierre, Suisse&lt;/span&gt;&lt;/p&gt;
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            &lt;a href=&quot;/auteurs/roland-schegg&quot; typeof=&quot;skos:Concept&quot; property=&quot;rdfs:label skos:prefLabel&quot; datatype=&quot;&quot;&gt;Roland Schegg&lt;/a&gt;    &lt;div class=&quot;service-links&quot;&gt;&lt;div class=&quot;service-label&quot;&gt;Bookmark/Search this post with &lt;/div&gt;&lt;ul class=&quot;links&quot;&gt;&lt;li class=&quot;service-links--de-xing first&quot;&gt;&lt;a href=&quot;https://www.xing.com/app/user?op=share&amp;amp;url=http%3A//www.etourism-monitor.ch/themen/formation-continue-cas-e-tourisme-linnovation-par-les-tic&quot; title=&quot;Share on Xing.&quot; class=&quot;service-links--de-xing&quot; rel=&quot;nofollow&quot; target=&quot;_blank&quot;&gt;&lt;img typeof=&quot;foaf:Image&quot; src=&quot;http://www.etourism-monitor.ch/sites/all/modules/contrib/service_links/images/_de_xing.png&quot; alt=&quot;Xing&quot; /&gt;&lt;/a&gt;&lt;/li&gt;
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     <pubDate>Sat, 27 Feb 2016 14:21:31 +0000</pubDate>
 <dc:creator>roland</dc:creator>
 <guid isPermaLink="false">142 at http://www.etourism-monitor.ch</guid>
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    <title>eTourism Conference ENTER2016 in Bilbao: Empowering places</title>
    <link>http://www.etourism-monitor.ch/themen/etourism-conference-enter2016-bilbao-empowering-places</link>
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            &lt;p style=&quot;margin-bottom: 0px; line-height: 18px; font-size: 12px;&quot;&gt;Last week IFITT oragnized an exciting ENTER2016 experience in Bilbao (Spain), full of learning, meetings, discussions, informal chats… not to mention good food and drinks!&lt;/p&gt;
&lt;p style=&quot;margin-bottom: 0px; line-height: 18px; font-size: 12px;&quot;&gt; &lt;/p&gt;
&lt;p style=&quot;margin-bottom: 0px; line-height: 18px; font-size: 12px;&quot;&gt;&lt;strong&gt;ENTER2016 eTourism Conference&lt;/strong&gt;&lt;/p&gt;
&lt;p style=&quot;margin-bottom: 0px; line-height: 18px; font-size: 12px;&quot;&gt;·         &lt;a href=&quot;http://customer43935.musvc5.net/e/t?q=6%3dFU9VG%26D%3d1%26G%3dHU%26o%3dUDT%26u%3dA6Lp_KcuP_Vm_JQvb_Tf_KcuP_UrOwP.u8iM6.Gr0_4sSs_D8wI-oGnMqFt_KcuP_UrMpE13dL_4sSs_D82cCW_rter_4m3a29LW_rter_29QpThdT0TH_kFlfv_BBx4aH_2Jo043m.Ip8%26d%3dF7Kv6G.FeM&quot; style=&quot;color: inherit;&quot;&gt;ENTER 2016 eTourism Program&lt;/a&gt;&lt;/p&gt;
&lt;p style=&quot;margin-bottom: 0px; line-height: 18px; font-size: 12px;&quot;&gt;·         &lt;a href=&quot;http://customer43935.musvc5.net/e/t?q=4%3d0ZKTA%26I%3dC%26E%3dBZ%261%3dS8Y%267%3d9zQ2J_xxeq_98_4rYw_D7_xxeq_8C9N3.Cx0iH4.4uJ_4rYw_D7vE1KuP_4rYw_D7oCuKz_OctV_Yr2r97Dy_OctV_Yr2g8mX8XGXBcFS9cDYAXDW%26j%3dJ7J20G.EkQ&quot; style=&quot;color: inherit;&quot;&gt;Pictures of the event&lt;/a&gt;&lt;/p&gt;
&lt;p style=&quot;margin-bottom: 0px; line-height: 18px; font-size: 12px;&quot;&gt;·         &lt;a href=&quot;http://customer43935.musvc5.net/e/t?q=5%3d4TAU5%26C%3d3%26F%3d6T%26q%3dT2S%26w%3d0tKrK_rrUr_32_tsSq_48_rrUr_27yOw.PqMtLd7.cFo_JQtR_TfGn3yCkKt_ISuP_ThDiJv_JQtR_UdqN5OisuB9HTJ3a2cXiv2M14p3SW-Qw3i6T3jVh%26f%3dEuJx55.EgL&quot; style=&quot;color: inherit;&quot;&gt;Video recordings of keynotes sessions&lt;/a&gt;&lt;/p&gt;
&lt;p style=&quot;margin-bottom: 0px; line-height: 18px; font-size: 12px;&quot;&gt;·         Short papers, published as a special issue of the &lt;a href=&quot;http://customer43935.musvc5.net/e/t?q=3%3d0ZQSA%26I%3dI%26D%3dBZ%267%3dR8Y%26C%3d8zQ8_HWzh_Sg_OisV_Yx_HWzh_RlB0Jx.QsC1.BvK_xxkp_8CwDzB0-RFXN-LuICCk-d-05yBsHiE-6EzBA_HWzh_Rl%261g8sA%3d5KySuU.tBB&quot; style=&quot;color: inherit;&quot;&gt;e-Review of Tourism Research (eRTR)&lt;/a&gt;&lt;/p&gt;
&lt;p style=&quot;margin-bottom: 0px; line-height: 18px; font-size: 12px;&quot;&gt;·         Presentations from the conference are available online on the&lt;a href=&quot;http://customer43935.musvc5.net/e/t?q=3%3dNWASO%26F%3d3%26D%3dPW%26q%3dRLV%26w%3d8DNr1u5c_HkwR_Su_LSsj_Vh_HkwR_RzQyM.CFk4yMj1B9.p5D_LSsj_VhiZmVt%26x%3dGwIF77.DyN&quot; style=&quot;color: inherit;&quot;&gt; SlideShare account of IFITT&lt;/a&gt;&lt;/p&gt;
&lt;p style=&quot;margin-bottom: 0px; line-height: 18px; font-size: 12px;&quot;&gt;·         ENTER2016 conference proceedings are online –&lt;a href=&quot;http://customer43935.musvc5.net/e/t?q=6%3dNaFVO%26J%3d8%26G%3dPa%26v%3dULZ%262%3dADRw_Kk1W_Vu_PXvj_Zm_Kk1W_UzU4P.CNyB8ElK.wMt_Kk1W_UzBl_Kk1W_Uz0vH5_PXvj_ZmbQf0VKg9aLaGX%26x%3dK24u9hLFAB.GyR&quot; style=&quot;color: inherit;&quot;&gt; Information and Communication Technologies in Tourism 2016&lt;/a&gt;. Editors: Alessandro Inversini and Roland Schegg (*IFITT members benefit from free access through members area)&lt;/p&gt;
&lt;p style=&quot;margin-bottom: 0px; line-height: 18px; font-size: 12px;&quot;&gt;·       &lt;a href=&quot;http://customer43935.musvc5.net/e/t?q=A%3dNZUaO%26I%3dM%26L%3dPZ%26A%3dZLY%26G%3dFDQB_Pkzl_au_Om1j_Y2_Pkzl_ZzTIU.3C5RD.LDE_Bxox_LCIN-wL0RyKF_Pkzl_ZzRBJ98zQ_Bxox_LCNhKa_Dymw_9u8wNDTa_Dymw_NDcme2n_lj2YyNhKc_wUuOzQ_0O1QC_O1Jy8EC_LgMdTYVf.0A2%26B%3d7RETwb.0CD&quot; style=&quot;color: inherit;&quot;&gt; Press release&lt;/a&gt; for ENTER2016 eTourism Conference and IFITT Awards 2016&lt;/p&gt;
&lt;p style=&quot;margin-bottom: 0px; line-height: 18px; font-size: 12px;&quot;&gt; &lt;/p&gt;
&lt;p style=&quot;margin-bottom: 0px; line-height: 18px; font-size: 12px;&quot;&gt;Next &lt;strong&gt;ENTER eTourism Conference&lt;/strong&gt; will be organized in &lt;strong&gt;Rome (Italy), January 24-27, 2017 &lt;a href=&quot;http://customer43935.musvc5.net/e/t?q=4%3d7WDT8%26F%3d6%26E%3d9W%26t%3dS5V%26z%3d9wNu2d5f_ITwU_Td_LVtS_Vk_ITwU_SiQ2N.hHy6uVER0.Iw8%26g%3dGzJy70.EhN&quot; style=&quot;color: inherit;&quot;&gt;www.enter2017.org &lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
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     <pubDate>Mon, 15 Feb 2016 19:13:21 +0000</pubDate>
 <dc:creator>roland</dc:creator>
 <guid isPermaLink="false">141 at http://www.etourism-monitor.ch</guid>
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    <title>Analyse der Kundebewertungen Schweizer Hotels: Freundliche Hotels, zufriedene Gäste, profitable Betriebe</title>
    <link>http://www.etourism-monitor.ch/node/139</link>
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            &lt;p&gt;Zufriedene Gäste sind die Basis erfolgreicher Betriebe. Zahlreiche Studien zeigen, dass sich Investitionen in die Qualität, Positionierung und Gästezufriedenheit eines Hotels auch ökonomisch auszahlen. Angesichts der Wichtigkeit der Kundenbewertungen muss heute Online- Reputationsmanagement ein zentrales Thema für jeden Betrieb sein. Zum einen sollte durch die hohe Kundenzufriedenheit vermehrt positive Mund-zu-Mund-Werbung bewusst angestossen werden. Empfehlungen von anderen Gästen sind im Tourismus das wichtigste Marketinginstrument, da sie im Vergleich zu anderen Werbemassnahmen ein hohes Vertrauen geniessen und deshalb die Entscheidungen bezüglich der Wahl des Anbieters stark beeinflussen.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.trustyou.com/&quot; target=&quot;_blank&quot;&gt;TrustYou&lt;/a&gt; aggregiert sämtliche überprüfte Kundenbewertungen von online Plattformen für alle Schweizer Beherbergungsbetriebe und erlaubt detaillierte Auswertungen. Die durchschnittliche Zufriedenheit der Gäste wird mit dem TrustScore gemessen und liegt zwischen 0 und 100. In Zusammenarbeit mit hotelleriesuisse und Trustyou konnte jetzt das Walliser Tourismus Observatorium Daten der Referenzjahre 2013, 2014 und 2015 für über 4‘500 Schweizer Hotels und jährlich rund 500‘000 – 600‘000 Bewertungen auswerten.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://etourism-monitor.ch/node/138&quot;&gt;http://etourism-monitor.ch/node/138&lt;/a&gt;&lt;/p&gt;
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            &lt;a href=&quot;/auteurs/roland-schegg&quot; typeof=&quot;skos:Concept&quot; property=&quot;rdfs:label skos:prefLabel&quot; datatype=&quot;&quot;&gt;Roland Schegg&lt;/a&gt;    &lt;div class=&quot;service-links&quot;&gt;&lt;div class=&quot;service-label&quot;&gt;Bookmark/Search this post with &lt;/div&gt;&lt;ul class=&quot;links&quot;&gt;&lt;li class=&quot;service-links--de-xing first&quot;&gt;&lt;a href=&quot;https://www.xing.com/app/user?op=share&amp;amp;url=http%3A//www.etourism-monitor.ch/node/139&quot; title=&quot;Share on Xing.&quot; class=&quot;service-links--de-xing&quot; rel=&quot;nofollow&quot; target=&quot;_blank&quot;&gt;&lt;img typeof=&quot;foaf:Image&quot; src=&quot;http://www.etourism-monitor.ch/sites/all/modules/contrib/service_links/images/_de_xing.png&quot; alt=&quot;Xing&quot; /&gt;&lt;/a&gt;&lt;/li&gt;
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     <pubDate>Sun, 09 Aug 2015 06:42:20 +0000</pubDate>
 <dc:creator>roland</dc:creator>
 <guid isPermaLink="false">139 at http://www.etourism-monitor.ch</guid>
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    <title>Insights from the ENTER2015 conference in Lugano</title>
    <link>http://www.etourism-monitor.ch/node/134</link>
    <description>&lt;!--
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            &lt;a href=&quot;/themen/distribution&quot; class=&quot;term term-1&quot;&gt;Distribution&lt;/a&gt;          &lt;a href=&quot;/themen/online-marketing&quot; class=&quot;term term-2&quot;&gt;eMarketing / Social Media&lt;/a&gt;          &lt;a href=&quot;/themen/mobiles-internet&quot; class=&quot;term term-3&quot;&gt;Mobiles Internet&lt;/a&gt;          &lt;a href=&quot;/themen/online-market-etourism&quot; class=&quot;term term-4&quot;&gt;Online Market / eTourism&lt;/a&gt;          &lt;a href=&quot;/themen/technologien&quot; class=&quot;term term-5&quot;&gt;Technologies&lt;/a&gt;    &lt;!--
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            &lt;p&gt;Insights from the eTourism conference &lt;a href=&quot;http://www.enter2015.org&quot; target=&quot;_blank&quot;&gt;ENTER2015&lt;/a&gt; on « Transforming Mobility » which was organised by &lt;a href=&quot;http://www.ifitt.org/&quot;&gt;IFITT&lt;/a&gt; in Lugano (3-6 February 2015)&lt;/p&gt;
&lt;p&gt; &lt;/p&gt;
&lt;p&gt;You can find information and summaries on this event which connected the global eTourism Community here:&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;the &lt;strong&gt;videos of keynotes presentations&lt;/strong&gt; on the IFITT channel on YouTube: &lt;a href=&quot;http://d3i3e.s68.it/e/t?q=9%3dE79YF%26p%3d1%26J%3dD6%26o%3dXC6%26u%3dD5xpO_3USv_De_rwdT_2B_3USv_CjwS8.3oQ5ybA.nsm_NbWP_Xqgh7yreH_3USv_CjUixfB1Mtq6zNisNHUpDhGGd1_7learwdT_2B7mdAzw%26d%3d&quot; target=&quot;_blank&quot;&gt;https://www.youtube.com/channel/UCmbBUBpqZoJiMCDUJ3dGkSw/videos&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;many high-quality&lt;strong&gt; pictures&lt;/strong&gt; of the event on our Flickr channel: &lt;a href=&quot;http://d3i3e.s68.it/e/t?q=s%3dHNJII%267%3dB%264%3dGM%26z%3dHFM%266%3dx8E19_6ldf_Gv_3ggk_Cv_6ldf_F18CA.1wyq63.s38_3ggk_Cv43z03D_3ggk_Cvw1t08_Cbid_Mq9sE4_8ena_HtRCqovlGIRGKNLBKNTBKEU_3ggk_Cv%26r%3d&quot; target=&quot;_blank&quot;&gt;https://www.flickr.com/photos/ifitt/sets/72157650115091510/&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;the &lt;strong&gt;slides &lt;/strong&gt;used by presenters, both keynotes and all others, on the IFITT IntroNetworks platform (please, note that some presentations are missing because presenters preferred not to distribute them): &lt;a href=&quot;http://d3i3e.s68.it/e/t?q=9%3dWNCYX%267%3d5%26J%3dVM%26s%3dXUM%26y%3dDMEt74ve_NtnT_Y4_CUys_Mj_NtnT_X94jEME.mJMCsJ8E1KK6w.9H8_vwvk_6B%267%3d&quot; target=&quot;_blank&quot;&gt;http://ifitt.intronetworks.com/&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;short papers and research notes&lt;/strong&gt;, which were not included in the Proceedings’ book, are now published in a special volume of the e-Review of Tourism Research (eRTR): &lt;a href=&quot;http://d3i3e.s68.it/e/t?q=f%3dB8Q6C%26q%3dI%26q%3dA7%267%3d507%26C%3dk2y8difs_uYXh_6i_wiVX_7x_uYXh_5nl7r.oq_0TaU_JiU5TMSy%26v%3d&quot; target=&quot;_blank&quot;&gt;http://goo.gl/MzBJKt&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Swiss eTourism Day:&lt;/strong&gt; Keynote speakers from Switzerland Tourism, SBB Swiss Railways, Swiss International Airlines, Swisscom, Zermatt Tourism, Union fribourgeoise du Tourisme and Ticino Tourism presented the  state-of-the-art in eMarketing in tourism. A Twitter reportage in German on this day by Günter Exel: &lt;a href=&quot;http://www.guenterexel.com/2015/02/04/enter2015-live-der-swiss-etourism-day/&quot;&gt;http://www.guenterexel.com/2015/02/04/enter2015-live-der-swiss-etourism-day/&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;p&gt; &lt;/p&gt;
&lt;p&gt;Subscribe to IFITT: having new members onboard will give IFITT even more energy to nurture the global eTourism community! Find all info on how to become a member here: &lt;a href=&quot;http://d3i3e.s68.it/e/t?q=5%3d6DBU7%26w%3d4%26F%3d5C%26r%3dT4C%26x%3d0v5s3cld_JSdS_Uc_3TuR_Ci_JSdS_Th8zO.kqlLv.zu9_tbVr_4qkGy-5r-4gnrEg-l-p7omhJ_tbVr_4q%26g%3d&quot; target=&quot;_blank&quot;&gt;http://www.ifitt.org/how-to-become-a-member/&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 14px;&quot;&gt;ENTER2016 in Bilbao, Spain (2-5 February 2016), as well as at one of the many coming events supported or organized by IFITT: &lt;/span&gt;&lt;a href=&quot;http://d3i3e.s68.it/e/t?q=y%3dTH0OU%261%3d2%260%3dSG%26p%3dNRG%26v%3d4J9qw1pb_DqhQ_O1_7Rop_Gg_DqhQ_N6BxI.9ujFJ.4s3_HfTl_RufH53uE_HfTl_Ru%26e%3d&quot; style=&quot;font-size: 14px;&quot; target=&quot;_blank&quot;&gt;http://www.ifitt.org/events/&lt;/a&gt;&lt;/p&gt;
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            &lt;a href=&quot;/keywords/enter&quot; typeof=&quot;skos:Concept&quot; property=&quot;rdfs:label skos:prefLabel&quot; datatype=&quot;&quot;&gt;ENTER&lt;/a&gt;    &lt;div class=&quot;service-links&quot;&gt;&lt;div class=&quot;service-label&quot;&gt;Bookmark/Search this post with &lt;/div&gt;&lt;ul class=&quot;links&quot;&gt;&lt;li class=&quot;service-links--de-xing first&quot;&gt;&lt;a href=&quot;https://www.xing.com/app/user?op=share&amp;amp;url=http%3A//www.etourism-monitor.ch/node/134&quot; title=&quot;Share on Xing.&quot; class=&quot;service-links--de-xing&quot; rel=&quot;nofollow&quot; target=&quot;_blank&quot;&gt;&lt;img typeof=&quot;foaf:Image&quot; src=&quot;http://www.etourism-monitor.ch/sites/all/modules/contrib/service_links/images/_de_xing.png&quot; alt=&quot;Xing&quot; /&gt;&lt;/a&gt;&lt;/li&gt;
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     <pubDate>Wed, 18 Feb 2015 14:01:16 +0000</pubDate>
 <dc:creator>roland</dc:creator>
 <guid isPermaLink="false">134 at http://www.etourism-monitor.ch</guid>
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