The Swiss Tourism sector and Web 2.0 change management - A comparison with US online newspapers

The World Wide Web influences economic sectors differently, such as newspaper business models and five key functions for tourism: promotion, distribution, communication, management and research. This study compares implementation of Web 2.0 across these two sectors, drawing on over seven thousand of websites. The study uses an automatic analysis, namely a web crawler or softbot. The results show that although the newspaper sector outperforms tourism sector in the implementation of all but two analyzed Web 2.0 features, namely videoblogs and podcasts. This result could suggest that the tourism sector focuses on features related to the travel experience.