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Online Market / eTourism Technologies

Websites von 52 Schweizer Destinationen unter der Lupe

etourism marketing website benchmarking
Roland Schegg
1. December 2011
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Im Rahmen des Vertiefungskurses eTourismus an der Schweizerischen Tourismusfachschule (STF) in Siders haben 26 Studierende des 5. Semesters die Webauftritte von 52 Schweizer Destinationen analysiert. Die Websites wurden mit der interaktiven Benchmarking Plattform www.efitness-check.com aufgrund von 114 Kriterien evaluiert. Die Bewertungskriterien decken sechs Bereiche ab und reichen von der Navigation bis zur Suchmaschinenoptimierung.

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eMarketing / Social Media Online Market / eTourism

Benchmark de l’utilisation des TIC en Suisse et en France - Partie 2: Benchmarking des destinations

Hotel ICT website benchmarking
Roland Schegg Blaise Larpin
15. November 2011
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L'étude eFitness et sa plate-forme internet (www.efitness-check.com) se propose de tester l’utilisation que font les prestataires touristiques des moyens de communication électronique. Sur la base d’une enquête franco-suisse, voici maintenant les résultats de l’utilisation des moyens de communication électroniques faite par les destinations touristiques de ces deux pays

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eMarketing / Social Media Online Market / eTourism

Benchmark de l’utilisation des TIC en Suisse et en France - Partie 1: Benchmarking des hôtels

Hotel ICT website benchmarking
Roland Schegg Blaise Larpin
15. November 2011
0 Comments

L’étude eFitness et sa plate-forme internet (www.efitness-check.com) se proposent de tester l’utilisation que font les prestataires touristiques des moyens de communication électronique. Sur la base d’une enquête franco-suisse, voici les résultats de l’utilisation des moyens de communication électroniques faite par les hôtels de ces deux pays.

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